Nearly 50% of Alzheimer’s sufferers are diagnosed too late. To make people aware of this we partnered with two of Canada‘s most watched shows. And, during Alzheimer‘s awareness week, had them slip up.
One Show, merit
Marketing Awards, Bronze
People love the Whopper, but weren't talking about it online. So, we offered fans a whopper in exchange for control over their social media. We commanded people to post whatever we asked, and quickly turned fans into an army of advertisers.
Marketing Award, nominee
Copywriter: Brian Quittenton
CD: Jed Churcher
Shortlisted for Carte Blanche
Upon completion, our client awarded JWT the 2015 Nestlé Canada Partnership Award for our passion and collaboration on the project.
Copywriter: Ryan Hanson
CD: Gary Westgate
Director: Jake Kovnat
We participated in an initiative by YouTube to create YouTube videos for small companies. From start to finish, it took us 1 month to create these spots, and were the only team to complete.
Copywriter: Ryan Hanson
Copywriter: Cristina Markham
Graphic Designer: Kemar Lawrence
Director: Pete Henderson
It was Tim Hortons 50th anniversary, so the franchise owners celebrated with a costume party. Our agency wanted to show their appreciation by adding something to the party itself.
To visualize how the franchise owners have really become a part of what Tim Hortons is today, we created an interactive display that uses kinetic technology to project partygoers' images onto a cup of Tim Hortons coffee in the form of steam.
Copywriter: Ryan Hanson
Creative Director: Paul Wales
CCIO: Brent Choi
Copywriter: Ryan Hanson
ACD: Nicole Ellerton, Mark Lewis
CD: Matt Syberg-Olsen
Copywriter: James McGuire
Copywriter: Ryan Hanson
Shortlisted in Print Category
