Fun & games
( + math )
Prodigy gamifies math for young kids, because learning is best served fun. I led the in-house Creative team, and helped millions of children love math.
With the majority of the marketing budget allocated to bottom-of-funnel campaigns, strong performance on paid social was critical.
A steady flow of diverse, channel-optimized creative drove a 37% increase in click-through rates during my time as a creative lead.
Results that add up
A matter of process
I spearheaded a creative performance review process and custom dashboard that unified the creative and growth teams and turned data into actionable insights.
And creative that delights
I led a multidisciplinary team of Art Directors, Graphic Designers, Copywriters, 3D Illustrators, Animators, and Videographers. Together, with the support of our vendors, we created a huge volume of creative that spawned action.
Below is a selection of video content our team brought to life, all created with minimal additional resources.
Outcomes
Met and exceeded goals
Grew CTR by 37%
Considerable YOY growth on key campaigns
(varies per project)
Creative Direction
Creative Strategy
Creative Presentation
Stakeholder Management
Creative Ideation
Art Direction
Layout
Copywriting
Data Analysis
Animation
RolePhotoshop
Illustrator
After Effects
Figma
Canva
Miro
ToolsPaid social
Organic social
Web
Digital banner
Mediums-
Art Director: Amy Patterson, Meagan Nishio, Matthew Ellis, Rodrigo Diaz Mercado
Graphic Designer: Kelsey Kiantoro, Isabella Rosa
Copywriter: Cam Garbutt, Isabella Parks, Meagan Nishio
Creative Director: Meagan Nishio, Joe Morris
Editing, 2D + 3D animation: Ryan Juraschka, Matty Barrett, Renzo Sunga
Production: Windsong