The spectrum of everyday life
This campaign brought colour to the small moments that Smarties make even sweeter.
Outcomes
Nearly a million views for the “green” ad alone
Agency received the “Nestlé Canada Partnership Award” because of the project
9 years later, are still the top videos on the Smarties FB + YT
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Copywriter: Ryan Hanson
Creative Director: Gary Westgate
Director: Jake Kovnat
Creative Ideation
Art Direction
Layout
Typography
Script writing support
RolePhotoshop
Illustrator
InDesign
ToolsOrganic social
paid social
TV
Mediums