Tastes like chocolate, hits a little… different.

To tell college-aged kids about this delicious source of energy, we opted to show how next level energizing Awake can be.

Outcomes

  • 250x more views than the brand’s other content

  • Copywriter: Ryan Hanson, Cristina Markham

    Graphic Designer: Kemar Lawrence

    Director: Pete Henderson

Creative Ideation

Art Direction

Client presentation

Shoot supervision

Layout

Script writing support

Role

Photoshop

InDesign

Tools

Organic social

Paid social

Mediums
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