Sell your social media soul

for a Whopper. People love the Whopper, but weren't talking about it online.

So, we offered fans a whopper in exchange for control over their social media.

We commanded people to post whatever we asked, and quickly turned fans into an army of advertisers. 

Outcomes

With a minuscule $8k media spend:

  • 5 million+ impressions

  • Over 100,000 word of mouth impressions

  • 500% increase in brand mentions

  • 32% increase in Whopper sales in the following month

  • Facebook reach doubled

  • Twitter reach doubled

  • Marketing Award, nominee

  • Copywriter: James McGuire

    Creative Director: Ryan Spelliscy

Creative Ideation

Art Direction

Client presentation

Layout

Role

Photoshop

InDesign

Tools

Organic social

Paid social

Mediums
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