Breathe in the perks
Unconventional car-fresheners remind customers that free food is just a fuel-up away.
Unexpected pairings
Fun and novel car freshener scents grab attention and garner engagement.
A drool-worthy giveaway
A series of content invited viewers to like, follow and tag a friend for a chance to get the tantalizing limited time merch.
And, engage they did.
Outcomes
Grew followers
Increased engagement
Grew brand awareness
More coffee scented gym bags than ever
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Copywriter: Gaby Makerewicz, Andrew Ennals
Art Director: Meagan Nishio, Daniel Vendramin
Creative Director: Jenn Rossini
Creative Ideation
Art Direction
Client presentation
Scent selection
Package design
RolePhotoshop
Illustrator
After Effects
ToolsOrganic social
Packaging
Mediums